To grow an effective retail vertical, vendors need to understand how retailers think, acquire services, and operate their business. They need to refine their approach to retail and ensure they are well armed to uncover all the opportunities in the retail market. RetailCode helps clients who sell to retailers by providing the blueprint for delivering a product or service to the end customer with a complete strategic planning and a comprehensive ROI models.
We conduct market research assignments and generate research results to define the target market for a particular product or service. We provide an action oriented clarifications that specifies how a company will reach customers, achieve competitive advantage and position properly against the competition in the market. We integrate between the retailer’s and the vendor’s business objectives; we focus on the product or service to be offered and its particular business benefit for the intended customers and we articulate the benefits of the products and services to retailers.
We help sketch out the distribution and marketing channels and build out future customer relationship management (CRM) initiatives. We offer a blended capabilities development training approach in all aspects of retailing relevant to vendors.
Overview of Services
- Strategy & Market Positioning
- Market Analysis & Research
- ROI Models
- Marketing & Sales Aids
- Account Planning
- Product & Brand Training
- Customer Service Training
