More Equals Less Money

The more you jam into a window, the less expensive the merchandise looks. The perception is that lots of merchandise equals low prices. Of course, if you’re discounting, a busy window may work well for you.

Color Sells

The three things people notice most in a display are color, angles and movement. Colors that people notice from the street tend to be warm: reds, pinks, yellows, oranges and lime green. Recessive colors are: browns, tan, beige, gray, blues, soft or dark greens and darker shades of purple.

If when you look at your store from the street the interior looks almost black, you need large graphic pieces in light and bright colors to attract attention. If your see-through is bright and light, you can get away with darker or more recessive colors in the windows.

Use Angles to Create Movement

Angles lead the eye from place to place. Visual energy moves quickly down an angle and makes a window display look and feel more exciting. Whenever you use angles, make sure the primary angle leads the customer to your front door.

Too many angles can cause visual confusion. A triangular form made up of props, forms and merchandise in a window generally looks great and creates angles and a focal area without looking disorganized.

Make it Easy to do Great Displays

Hang a grid in your window perpendicular to the floor. Have it installed professionally so you can hang from it almost anything. Once your grid is installed you can start getting creative and have some fun with props.

Pick a Theme and Stick with it

Once you decide on your window theme, don’t stick new arrivals in the window. If you have new arrivals that you are excited about, either create a new arrivals area in the front of the store in a prime focal area or, do a new window display. Don’t pollute your existing display.