STRATEGIC MARKETING MANAGEMENT
RetailCode develops and formulates a strategic marketing plan backed by practical and easy to implement steps to lay the foundation for long-term profitable growth.
We help retailers across all elements of the marketing mix; we combine insights, competitive analysis, and trend analysis to determine a viable positioning, and develop marketing strategies that create both tangible shopper value and sustainable retail growth.
BRAND MANAGEMENT
From current brands revival to new brand identity creation and from ideation through strategy and design to audit techniques, we help our clients to create dominant brands that stand out among the crowd of intense competition in the retail industries.
We provide brand system design services; we create visual and verbal elements that capture a brand’s positioning, reach the target customer and orchestrating a compelling message across brand touch points. We help maximize the exposure and improve the visibility of the brand and provide Turn-key package delivering brand guidelines, values, and behaviors.
COMMUNICATION SERVICES & MEDIA MIX OPTIMIZATION
We work with our client to develop a comprehensive communication strategy, help to utilize media channels and improve media planning and buying. Our network partners can help with broadcast, print, outdoor, direct marketing, and in-store advertising campaigns.
We help clients optimize and monitor the performance of media planning and buying as we provide fact-based decision support that boosts the return on investment (ROI) of marketing activities.
DIGITAL MARKETING
RetailCode helps its clients deliver compelling and consistent brand experiences by providing exceptional digital marketing services that are characterized by great strategic thinking and creative on the front end and ROI & real action on the back.
We help clients understand the mindset and the behavior of today’s digital natives and carefully weigh potential changes to the marketing mix. We have the experience and the tools to help attain online marketing excellence, make the most of social media platforms, and actively manage digital ROI.
Retail Services
- Marketing Strategies
- Brand Strategy & Brand Architecture
- Corporate-Level Branding & Product-Level Branding
- Creative Direction & Visual Design
- Copy-writing & Brand Storytelling
- Marketing Literature & Sales Collateral
- Touch Points Implementation & Process
- Advertising Campaign Development
- Print Design Services & Outdoors Advertising
- Brand Audits & Design Reviews
Digital Services
- Web Design & Content Development
- E-Commerce Site Development
- Online Ecosystems & Communities
- Search Engine Optimization (SEO)
- Social Media Marketing & Pay Per Click (PPC)
- Email Marketing
- Mobile/WAP Services
- Analytics & Performance Analysis
