Understanding consumer’s needs and finding segments with differentiated expectations is the centerpiece of strategy; where matching the consumers’ desires with the retailer’s unique strengths is the key to an action plan that creates transformational change.
Moreover, understanding business issues at the local level can help to determine what drives customer traffic and increases satisfaction. A consumer market analysis can keep companies apprised of trends in purchasing behavior and demographics, in order to increase traffic and outsell the competition.
All detailed market knowledge help to size the opportunities, segment the market effectively, target the right people and armed with all the facts needed for informed decision making.
RetailCode provides a full range of critical researches, studies and insights on the retail industry strategies and programs effectiveness. We perform market-trend monitoring to track innovation across all segments and evaluate best retail concepts, formats and processes best practices.
We provide custom solutions for a wide variety of clients, including national and international retailers, suppliers, investors and service providers. We work closely with organizations to determine researches and studies needs and ensure that client maximizes the return on the investment.
Our experts work with client data to move from data mining, high-quality analysis to actionable insight and create positive results.
Retail Market Intelligence Services
- Consumer Behavior Analysis & Profiling
- Geo-Demographic & Density Analysis
- Consumption & Opportunity Analysis
- Brand Positioning & Brand Equity Evaluation
- Product Positioning & New Product Testing
- Global Market Insights & Industry Reports
- Operating Metrics, Best Practices & Benchmarking
- Connection Checks & Mystery Shopping
